EP 01Retail Screen Field Guide
Season 1, complete: thirteen episodes on how screens in real spaces work, from what a store screen is for to rolling content out across many stores. Every sheet is free to download and print.
PomaScaling is not adding more screens.
LumaIt is making the system hard to break when more people touch it.
EP 01
EP 02What in-store LED screens are actually for (and what they're not)
EP 03The 5-second rule: how people read screens while walking
EP 04Loop design 101: why a loop with no seam beats viral
EP 05Brand consistency on screens: turning guidelines into motion rules
EP 06Screen zones: the window and the interior have different jobs
EP 07Corner screens: one screen, two paths, seen twice
EP 08Checkout screens: help at the till, not pressure
EP 09Queue screens: calm, trust and the next step
EP 10Choosing the right screen: brightness, pixel pitch and distance
EP 11Aspect ratios in real stores: compose, don't crop
EP 12Content scheduling that doesn't collapse: a simple monthly system
EP 13Multi-store rollout: templates, localisation and approvals
Short cuts from every episode go out twice a day on YouTube, TikTok, Instagram and X.
New loops every month
One email a month: the new batch in the library, the next Field Guide sheet, nothing else.
Want the sheet filled in for your screens?
Three lines are enough to start: where the screen is, what its one job is, and when you need it.