
Season 1 of the Field Guide is complete
Thirteen episodes on Medium and YouTube, each with a free one-page sheet. Short cuts from every episode go out twice a day on YouTube, TikTok, Instagram and X.
What the studio is doing, as it happens.

Thirteen episodes on Medium and YouTube, each with a free one-page sheet. Short cuts from every episode go out twice a day on YouTube, TikTok, Instagram and X.
A weekend event for Maison Concept's Designers Bazaar in Etiler, Istanbul. DJs played in front of a 5 × 4 metre LED wall running Abstraquarium, a set of LEDbangers loops.
Logo animations for the Istanbul fashion brand, made for LED screens at brand expos. Brand animation for the web is in progress.
We test ideas on brands we invent. Each one below is fictional and comes from a Field Guide episode.
Running shoes. One brand, two jobs: a fast window and a calm interior.
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A bakery counter screen that says thank you instead of selling harder.
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An optician's window at noon: why 500 nits disappears and 2,500 does not.
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A cinema entrance with three ratios: a 6:1 canopy band, a 16:9 lobby screen and a 9:16 totem.
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A gelato counter screen planned for a whole year in four layers.
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One coffee window template in London, Berlin and Istanbul: same spine, local language and price.
Read the episodeOne email a month: the new batch in the library, the next Field Guide sheet, nothing else.
Three lines are enough to start: where the screen is, what its one job is, and when you need it.