Every screen has one job.
Zones decide everything: what the screen is for, how fast it moves and what it must never do. Drag the store to look around.
Red: broadcast keeps graphics 5% in from every edge (EBU R 95). White: on LED walls we keep critical elements 8 to 10% in, and text off the edges.
- Anchor text
- Hold 2.5 to 4 seconds. Three words at most.
- Support line
- Five to nine words. One case, enforced.
- Transitions
- No more than one every 10 seconds. Fade, dissolve or slide. One easing.
- Loop length
- 8 to 12 seconds, and it must make sense at any moment.
- Safe area
- Critical elements 8 to 10% in. No text on edges or seams.
- Never
- Strobe, hard cuts every second, hue cycling, glitch for its own sake.
Window
Win attention from the street and from a distance.
- Zone tempo
- A little more energetic, within limits
- Loop
- 8 s
- Big shapes, few words. Readable from across the street.
- Brightness for daylight, dimmed at night.
- Glass reflects. Contrast has to survive it.
PomaA screen is a mood in a room.
LumaIt is also a tool. The zone decides which job comes first.
Interior
Set the mood and support the product.
- Zone tempo
- Calmer. It competes with the product, not the street.
- Loop
- 10 s
- Category clarity first, mood second.
- No more than one transition every 10 seconds.
- Leave room for the product in front of the screen.
PomaThe same loop everywhere looks like consistency.
LumaIt is laziness dressed as a standard.
Checkout and queue
Reassure and inform people who are already waiting.
- Zone tempo
- The calmest. People here are already stressed.
- Loop
- 12 s
- Short messages people can read in a queue.
- No flashing, no countdowns that add pressure.
- A content ladder: from mood to message.
PomaAt checkout, the screen should feel like good service.
LumaNot like pressure.
Column and totem
Carry the brand through a space, at eye level.
- Zone tempo
- Follows the zone it stands in.
- Loop
- 10 s
- Recompose for portrait. Never stretch or crop a landscape master.
- Keep the anchor line in the top half.
PomaA different ratio is a different canvas.
LumaSo the layout has to change with it.
Corner
Turn a corner into one continuous image.
- Zone tempo
- Slow enough for the eye to travel round the fold.
- Loop
- 10 s
- Two flat faces, one image. Buffers at the seam.
- No text across the fold.
PomaCorners are where the space turns.
LumaSo the message turns with it, without breaking.
Facade and canopy
Work at city scale, where the building is the frame.
- Zone tempo
- Slow and large. Seen for seconds, remembered for longer.
- Loop
- 12 s
- Design for the neighbours as well as the customers.
- Night brightness is a design decision, not a default.
PomaSpecs don't impress customers.
LumaReadability does. Reliability does.
Map your zones with us.
Three lines are enough to start: where the screen is, what its one job is, and when you need it.