EP 05Motion for screens in real spaces
Zone tempo
Loop10 s
Pixel pitchP3.9
Min. viewing distance3.9 m
Most screens in real spaces run ads part of the day and something weak the rest: a stretched poster, an old video, a black panel. LEDbangers designs what those screens do all day. We plan the screens, write the motion language and make the loops, drawn in code at each screen's real pixel size.
The wall above is drawn diode by diode. Change the pitch to see what distance does to type, or the tempo to see one brand behave three ways.
A store screen has a harder job than a phone.
A phone gets one viewer, perfect light and full attention. A screen in a mall, a lobby or a window gets none of that, for twelve hours a day. So we design the screen as an object in a space, and the content as a system that has to hold up on screen 140.
Light
Daylight, glare and reflections. Contrast that works on a phone washes out behind glass.
Distance
Seen from across the street and from arm's length, often at an angle.
Attention
Five seconds, if that. People join the loop wherever it happens to be.
Hours
On all day, every day. Anything loud is tiring by the second hour.
Four ways to work with us
What we hand over is a system: a plan for the screens, rules for how the brand moves, and loops that follow them. Most clients start small and grow into a subscription.
Screen consultancy
Before you buy screens, or when the ones you have are not working: an audit, a plan, a vendor-neutral spec.
Projects
From a single pilot loop to a full motion system for a brand, a 3D piece for one facade or an interactive moment.
Campaign subscriptions
Your calendar, on every screen, every month. Campaign loops cut for each ratio you run, on a fixed monthly fee.
Loop library
Ready loops by sector, with new batches every month. Start with a free shelf, subscribe per location.
Art for screens
Poma's side. Code-drawn motion art made for LED: loops that read as a picture in a room, with no seam and no shouting.
Systems for brands
Luma's side. Rules, templates and calendars, so every screen in the network behaves like the same brand, whoever uploads the file.
One brand, three tempos
The same loop at the pace each zone needs. On identical graphics, tempo is the whole difference between premium and busy.
Window
Wins attention at a distance.
Interior
Competes with the product, not the street.
Checkout
People here are already stressed.
Every place that runs a screen
A mall, a stadium, a hotel lobby and a pharmacy window have the same gap: hours of screen time nobody designed for.
We teach what we learn.
The Retail Screen Field Guide: 13 free episodes on Medium and YouTube. Each one ends with a one-page sheet you can download and use in your next meeting.
EP 05
EP 10Choosing the right screen: brightness, pixel pitch and distance
EP 13Multi-store rollout: templates, localisation and approvals
PomaA brand is not a colour palette.
LumaA brand is behaviour, especially in motion.
New loops every month
One email a month: the new batch in the library, the next Field Guide sheet, nothing else.
Tell us about your screens.
Three lines are enough to start: where the screen is, what its one job is, and when you need it.